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Limassol
Our client is a leading international CySec Licensed Forex Trading Company with offices in a number of locations worldwide. They are looking to hire a Search Engine Marketing Specialist for their offices here in Limassol to conduct research and formulate digital marketing which integrates all chosen digital marketing including paid search, SEO, measurement, content marketing, social media engagement, digital media and analytics.
The main areas of activities are as follows:
- Creation, Execution and Management of marketing initiatives
- Marketing Communications Leadership
- Marketing Results and Business Accountability
- Collaboration & Partnership
- Agency Management
Responsibilities:
- Perform daily account management and of pay per click (PPC) accounts on Google AdWords, Bing, Yahoo, and other search platforms
- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Manage and maintain updates for large keyword lists
- Provide creative copy suggestions and graphical ad templates
- Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
- Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
- Keep pace with search engine and PPC industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance business goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet business goals
Skill Set Required:
- Bachelor's Degree in Marketing, Business or Communications or equivalent
- At least 2 years' experience in a business environment preferably in the finance, technology or ecommerce sector
- Proven experience with SEO and PPC
- Experience with Google Analytics and Google Tag Manager is an advantage
- Ability to capture and use market data in order to develop metrics to drive communications
- Proven track record of successful digital marketing campaign implementation including tactics such as: Paid search management, Search engine optimization, Link building, Local SEO, Website analytics, Tag Management, Landing page and conversion rate optimization
- Working knowledge/understanding of search ranking factors and critical updates
- Experience managing and optimizing a pay-per-click account that met or exceeded specific business rules (such as CPA goals)
- Experience working with various website analytics tools
- Proficiency with Microsoft Excel
- Proficiency working with digital marketing management tools such Moz, Webmaster Tools, Google Analytics, Google Tag Manager, etc.
The company is offering a competitive salary based on qualifications, skills and experience including an excellent benefits package including:
After completion of 6 months of service with the company, you will qualify for the following benefits:
- Fully paid Medical Insurance for the employee
- Medical Insurance for your immediate family
- Life Insurance for the employee
- Provident Fund
The working hours are Monday - Friday from 9am - 6pm
To apply for this vacancy, please send your CV to admin@smstaffmatters.com quoting the above Job title along the VAC number or alternatively call +357 25341383 for more information.